DYO is an Amsterdam-based brand offering high-quality women’s wear that complement a timeless wardrobe. Designed as curated essentials with a modern look, all items stand out through style and silhouettes. 

Founded in early 2022 by Heleen Hulsmann and Eva Lagos, DYO is created as an addition to Salon Heleen Hulsmann by offering those modern essentials no one wants to part with. As all collections with longevity in mind, DYO works closely with local partners who specialize in their craft.

DYO means 2 in Greek. A metaphor for the two women who created the brand and the second, additional line of modern yet timeless pieces to complement the Salon’s pre-loved collection.